The Tipping Point

I went to a presentation this evening, a meeting of our local Special Libraries Association chapter, about the book The Tipping Point by Malcolm Gladwell. I've seen this mentioned in a variety of places recently, so it was helpful to hear a summary (by Bridget MacMillan and Priscilla Stultz of Lexis Nexis) in under an hour. Now, I don't need to read the book!

Actually, I do want to read the book--say, about two months after I get my first professional position. The book is about how to get your message to become a social epidemic. I don't have a message I'm trying to get out at the moment (except, maybe, read my blog). But I will. I think that the ideas in The Tipping Point could be effectively utilized on a college campus to market the library and its services.     #

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