The drugs you need

The Consumers Union (the group that brings us Consumer Reports) has created a funny animated satire about prescription drugs in the U.S. Link via my husband (thanks, hon!).

The talk I went to the other night about The Tipping Point has made me more aware of marketing. A funny animation on the Internet seems brilliant--the Consumers Union even makes it easy to email the link to your friends. I predict it won't take long at all for this message to reach a huge audience.

This morning, I saw one of the series of Century 21 commercials where they talk about how their real estate agents research the community so that you don't have to. Effective advertising. But, although there's some implication that their agents have privileged information, all the facts they claim their real estate agents can provide could also be found @ your library with the help of your friendly neighborhood librarian. Where are our television commercials? Of course, TV is expensive. But funny animations don't have to be....     #

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